Selling Well and Avoiding Real Estate Mistakes

July 28, 2020

This is about selling well and feeling great as you hand over the keys on settlement. We should begin talking about money, and specifically, the idea of value.  

Just say… you paid for 3 separate, independent valuations, from 3 separate, independent Registered Valuers. Know that being a Registered Valuer can be a tough profession at times, because even with academic qualifications and years of experience, Valuers at best can make an educated opinion …. Usually based on historical sales of comparable properties (and maybe the “sum of the parts”, meaning land + buildings) 

What do you reckon the chances are of the Valuers arriving at the same figure…or even close to each other? Pretty slim, right? So it must be true then that value Is indeed in the eye of the beholder.  

The current beholder is you, the owners. You may an idea of the value of the property, or not. In either case, we understand that you are relying on us as your agent to confirm your valuation, and/or use our expertise to inform and guide you. 

But what’s all this got to do with trusting the right agent to handle the sale?


Real Estate Mistake #1 for Sellers is: 

Choosing an agent on who quotes you the highest price It is the oldest-trick-in-the-book for (bad) agents to flatter, just to impress. But it can be devastatingly expensive in the hidden but real cost of ultimately selling short because of the weak negotiation position that soon prevails (more on that next week!)Whats more you are likely to be “stuck” with the wrong agent for 90 days or more! 

So, how do you know if the Agent is competent and sincere, or just flattering you to win favour? Here’s 3 truth-tests. 



Did the agent not just tell you, but show you how the opinion of value was made?  



Did the agent grasp the ideas of value that caused you to buy the place originally?… and the improvements you made? were you even asked?  



Did you believe the agent? – the news here is women are more often better judge.have you heard the allegedly light-hearted but often actually true saying that day-traders in the stock market should never trade without a note from their wife?  


Here at Caloundra City Realty, we use our experience, skill, and available evidence, to inform our clients of the likely range of valueWhat we do makes sense. 

And that’s a great starting point to selling well. 

The next starting point is the marketing and pricing strategy, and we have some sensational approaches aimed at delivering our Highest Price Possible promise. More on that coming soon! 

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Caloundra City Realty

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